Hofmeyr de Beer is the marketing director of the JvR Africa Group (OD, L&D, assessments, and analytics). He is a registered psychometrist, NLP master-practitioner, and has extensive experience in advertising, and marketing strategy. His passion is for understanding human behavior and the future of management. To this end he created the JvR Ukwanda podcast and regularly writes articles on personal and management effectiveness. Connect with him on https://www.linkedin.com/in/hofmeyr/.