Do managers in Africa need soft skills or hard skills more?
Of course managers need both hard and soft skills. One cannot lead an organisation without both. But which are needed...
Jonathan Cook is chairman of the Nairobi-based African Management Initiative (AMI), a social enterprise focused on developing scalable approaches to support African managers in excellent performance, and adjunct faculty member and professional associate of the Gordon Institute of Business Science (GIBS) of the University of Pretoria.
Of course managers need both hard and soft skills. One cannot lead an organisation without both. But which are needed...
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