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Home Inspire

Reflection point with Mike Middleton

Mike Middleton by Mike Middleton
June 6, 2022
in Inspire, Reflection point
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We often join organisations with the intent of taking it on a journey of positive change and evolution – or at least what we see as positive change and evolution – and then get disappointed when our endeavours are met with less enthusiasm than we would like.

I did some research on the evolution of corporate consciousness, and turned to Frederick Laloux, author of “Reinventing Organisations” to understand how to evolve corporate culture and especially corporate consciousness. Laloux’s conclusion was that corporate consciousness can never be at a level higher than that of the CEO and that any attempts to evolve it faster than the CEO is willing to embrace will ultimately fail. So evolving corporate consciousness from, for example, autocratic and controlling to self direction and autonomy will ultimately fail without support from the senior leadership.

You may be entertained for a while but if your efforts are seen as causing static in the system, they will eventually be nipped in the bud. Real change is a team effort and needs support throughout an organisation, so be a liberator of change through others rather than trying to be a hero for yourself.

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Mike Middleton

Mike Middleton

Mike Middleton is the founder and CEO of Marty McFly, a futures consultancy that helps brands and organisations make better decisions today for a brighter tomorrow. A tomorrow that is not only good for shareholders but for our planet and people too. He is a specialist in regenerative marketing and business practices which aim to make organisations net positive contributors to society meaning that they give back more than they take out. Previously Mike was the Chief Marketing Officer for the likes of KFC and Mondelez International, across Africa, the Middle East and Europe.

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