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Home Article

Visual Storytelling

Jo Watt by Jo Watt
May 18, 2022
in Article, Learning and Performance, Videos
Reading Time: 3 mins read
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Imagine how many times these scenarios play out every day: a CEO or VP sends a long company-wide email with the dull subject line “New product info” …and no one reads it. A Director sends a detailed division-wide email linking to a new process documentation on the intranet… and no one reads it. A Manager sends a team-wide invite to a mandatory training meeting…  and half the group can’t be there while the other half already knows what they’re doing.

Too many emails. Too many meetings. The curse of the modern workplace. Add the pandemic into the mix and it only gets worse.

Instead, imagine an engaging 60-second animated video that piques employees’ interest in the new product and gives them enough information to understand its benefits, then directs them to where they can learn more.

Instead, imagine a three-minute animated video that gives a high-level overview of why the new process is better, with an overview of how it works and where the full documentation can be found.

Instead, imagine a 10-minute animated training video that the team can view whenever it’s needed, wherever they are.

Imagine that: everyone on the same page thanks to visual storytelling. Instead of being irritated or bored, your employees are informed… and maybe even a little entertained and animation overcomes learning and language barriers as well as learning styles.

This is Talent Brand – a conduit to engaging your workforce and creating the connection through animation

Think POPIA Awareness – Think 

Contact us – Talent Brand, Jo Watt 083 461 2012 or jo@talentbrand.co.za.

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Jo Watt

Jo Watt

Jo Watt is managing director of Talent Brand, a holistic talent acquisition consulting firm that enables their clients to effectively and efficiently attract, source, select and retain high performing talent across industries and levels.

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