How to conduct an annual review of your internal communications plan and activities
Whether it is the end of the calendar year or your company’s financial year, it is good practice to do an in-depth annual review of your internal communications plan and activities. Reviewing your efforts of the past year can provide valuable input in shaping your plans and budget requirements for the coming year.
This how-to guide offers you a practical approach to help you conduct the review and capture the learnings and ideas to build into next year’s plan in five easy steps:
- STEP 1: Revisit the objectives you set at the start of the review period as a reminder of what you set out to achieve.
- STEP 2: Gather feedback to help you review and assess the year’s activities – capturing the available data points to objectively assess the year as well as feedback from important stakeholders.
- STEP 3: Take time to review the feedback and spend time reflecting on our experience of the review period.
- STEP 4: Identify the items from this year’s list that you aimed to do but did not manage to complete and which should form part of your plan for the next year.
- STEP 5: Capture the learnings, best practices and opportunities from the past year to include in your plan for the coming year.
Finally, don’t forget to celebrate the progress you and your team have made in the last year and to recognise areas of excellence and the contributions that made all the difference.
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