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Home Culture and Engagement

Prepare a Manager’s Brief to help line managers better support their teams through change

Werna Oberholzer by Werna Oberholzer
September 12, 2022
in Culture and Engagement
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When line managers have access to the right information, they can be powerful allies in helping their teams navigate change while strengthening overall employee engagement. 

Line managers act as an important link between the broader employee base and the leadership team. Through their actions, line managers impact many aspects of an employee’s work experience and can play a key part in shaping morale, productivity through to the retention of talented employees.

But often, we completely forget to engage these important stakeholders upfront and ensure they have the right level of support and access to the relevant information to guide and support their teams.

In today’s rapidly changing and uncertain work environment, where more people are working remotely than ever before, line managers have an even more important communication role to play.

While change is necessary to maintain growth and stay ahead of competitors, it can be a source of great uncertainty for employees. The negative feelings and fear associated with uncertainty can have a debilitating impact on employee engagement, productivity and your company’s ability to adapt to evolving situations and successfully pursue new opportunities.

Thankfully, this doesn’t have to be the case. Taking the time to brief managers on changes and important developments upfront can significantly improve the outcomes of change initiatives and new ventures. 

This how-to guide offers you a step-by-step approach and a practical template to develop manager briefs that cover all the important points.

Click here to download the Line Manager’s Communication Brief Template (PDF)

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Werna Oberholzer

Werna Oberholzer

Werna Oberholzer is an independent internal communication and employee engagement strategist and founder of Red Crane Consulting (Pty) Ltd with twenty years’ professional experience. Based in Johannesburg, South Africa, she has delivered multi-national communication programmes and led internal communication across 14 African markets during times of significant organizational change. Her passion is to help organisations create more wholesome, engaging and productive workspaces through communication.

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